Do you ever wish you could be more creative? Are you stuck in a box not sure what is a good or bad idea? Marketing is all about fostering creative thoughts and turning them into actionable strategies. This blog post will dive into some tips on how to get creative juices flowing and why it’s important to try new things even if you fail.
- Brainstorm: Make sure you allow yourself or your team time to think creatively. This can look different for different companies/individuals. However, the idea is to bounce ideas off of each other and think of ways to do things more creatively. Find a brainstorming strategy that works for you/your team. This way you can be beneficial at accomplishing what you want. An example of this can be setting a goal for the discussion: I would like to generate 3 takeaways from this session. This might be for a specific project or it might be a way to engage your audience. Whatever it may be, no idea is a bad idea. One thing someone says can trigger the most creative, groundbreaking idea you’ve had all year. Just make sure to carve time out in your schedule for this because it is important and will ultimately help your business.
- Switch Roles: If you’re a company that has multiple departments and roles try to switch it up and get a different perspective. “Encourage people to look at how other businesses do things, even those in other sectors, and consider how they can be adapted or improved.” For a short amount of time, encourage workers to shadow one another and see how they operate. This will hopefully spark ideas amongst workers of how to be more creative in new ways.
- Analysis: “Identify a creative effort you admire and deconstruct it to learn what “made it tick.” Once you discover its mechanisms, look for ways to apply what you’ve learned to your content initiatives.” This will be very beneficial when you are looking to step outside yourself creatively. If you take the time to truly analyze a creative idea you admire, you will hopefully be able to take what you learned and apply it to your own creative idea/project. This will also continue to curve the way you think about the creative process. The more you are learning outside of yourself, the more creative you can be.
- Distraction: Sometimes when you think to heavily about a certain project or marketing campaign it can feel stiff. Encouraging a little distraction can actually end up helping the creativity of the project/campaign. Distractions can be: a walk in the park, going to a local coffee shop, playing a game with a co-worker, or getting out of the office for lunch. When you aren’t stressed and over analyzing the idea you may discover a new creative approach. “ Those who work steadily throughout the day are great at productivity, but rarely think of the most groundbreaking creative ideas.” Of course, there needs to be a balance of distraction and production. However, creative ideas do not take place sitting in front of a computer. A real world experience or distraction could help to create a brilliant, innovative idea.
Ultimately, every person is different when it comes to developing creative ideas. There is no perfect science. However, these tips allow for individuals to feel less in a box. By offering these opportunities it will truly foster and generate a creative thinking environment. Audiences are requiring more unique ways to market specific messages. It is important to know your audience but also not be afraid to try new ideas. Creativity is difficult at times but hopefully these tips allow you to get in the creative mindset and develop a genius marketing plan/project.
Agrawai, Aj. “3 Ways to Inspire Your Marketing Team to be More Creative.” Forbes, 24 February, 2017. https://www.forbes.com/sites/ajagrawal/2017/02/24/3-ways-to-inspire-your-marketing-team-to-be-more-creative/#3202504165ef
Harris, Jodi. “How to Train Your Brain to be Creative.” Content Marketing Institute, 5 June, 2018. https://contentmarketinginstitute.com/2018/06/train-creative-marketers/
“Ten ways to encourage creative thinking.” Marketing Donut. https://www.marketingdonut.co.uk/marketing-strategy/marketing-recruitment-and-management/ten-ways-to-encourage-creative-thinking